Marketing management : an Asian perspective /
Philip Kotler ... [et al.]
- 6th ed.
- Singapore : Pearson Education South Asia Pte Ltd, 2013.
- xxviii, 874, [81] p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9789810687977
Marketing--Management--Asia
Marketing--Management
Includes bibliographical references and index.
9789810687977
Marketing--Management--Asia
Marketing--Management