Zeithaml, Valarie A.,
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University. - Seventh Edition. - xxviii, 514 pages : illustrations ; 26 cm.
International student edition.
Includes bibliographical references and index.
9781260083521 0078112109 9780078112102 1260083527
Customer services
Marketing
Service industries--Marketing
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University. - Seventh Edition. - xxviii, 514 pages : illustrations ; 26 cm.
International student edition.
Includes bibliographical references and index.
9781260083521 0078112109 9780078112102 1260083527
Customer services
Marketing
Service industries--Marketing