Wirtz, Jochen,
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - Eighth edition. - xvii, 783 pages : color illustrations ; 29 cm
Includes bibliographical references and index.
1944659005 9781944659004 9781944659011 1944659013
2016003724
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - Eighth edition. - xvii, 783 pages : color illustrations ; 29 cm
Includes bibliographical references and index.
1944659005 9781944659004 9781944659011 1944659013
2016003724
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.