Chernev, Alexander,
Strategic marketing management : the framework / Alexander Chernev, Kellogg School of Management, Northwestern University. - Tenth edition. - vi, 313 pages : illustrations ; 24 cm
Includes bibliographical references (pages 305-307) and index (pages 308-311)
9781936572595
Marketing--Management
HF5415.13 / .C5152 2014
Strategic marketing management : the framework / Alexander Chernev, Kellogg School of Management, Northwestern University. - Tenth edition. - vi, 313 pages : illustrations ; 24 cm
Includes bibliographical references (pages 305-307) and index (pages 308-311)
9781936572595
Marketing--Management
HF5415.13 / .C5152 2014