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Tai, Jacky, 1970-

B2B : 10 rules to transform your business into a brand / by Jacky Tai and Wilson Chew. - Singapore : Marshall Cavendish Business, 2011. - 355 pages ; 24 cm

Formerly CIP.

ISBN: 9789814328326 9814328324 (hbk.)

Subjects--Topical Terms:
Brand name products
Branding (Marketing)

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