Kotler, Philip.
社會行銷 / 俞玫妏譯 ; 蕭崑杉審譯. - 初版. - 台北市 : 五南圖書, 2005. - 6, 380 p. : ill. ; 26 cm.
Translation of: Social marketing : improving the quality of life.
Includes bibliographical references.
9571141372 9789571141374
Behavior modification
Social marketing
社會行銷 / 俞玫妏譯 ; 蕭崑杉審譯. - 初版. - 台北市 : 五南圖書, 2005. - 6, 380 p. : ill. ; 26 cm.
Translation of: Social marketing : improving the quality of life.
Includes bibliographical references.
9571141372 9789571141374
Behavior modification
Social marketing