Clow, Kenneth E.
Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 3rd ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2007. - xxiii, 515 p. : ill. ; 28 cm.
0131866222 9780132382090
Advertising
Communication in marketing
Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 3rd ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2007. - xxiii, 515 p. : ill. ; 28 cm.
0131866222 9780132382090
Advertising
Communication in marketing