Egan, John, 1952-
Relationship marketing : exploring relationship strategies in marketing / John Egan. - 2nd ed. - New York : Financial Times/Prentice Hall, 2004. - xxiii, 268 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273686232 (pbk. : alk. paper) 9780273646129
Relationship marketing
Relationship marketing : exploring relationship strategies in marketing / John Egan. - 2nd ed. - New York : Financial Times/Prentice Hall, 2004. - xxiii, 268 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273686232 (pbk. : alk. paper) 9780273646129
Relationship marketing