Shimp, Terence A.
Advertising, promotion, & supplemental aspects of integrated marketing communications / Terence A. Shimp. - 6th ed. - Mason, Ohio : Thomson South-Western, c2003. - xxi, 650 p. : ill. (some col.) ; 29 cm
Includes bibliographical references and indexes.
0030352711 (hbk.) 9780030352713
Advertising
Communication in marketing
Direct marketing
Sales promotion
Advertising, promotion, & supplemental aspects of integrated marketing communications / Terence A. Shimp. - 6th ed. - Mason, Ohio : Thomson South-Western, c2003. - xxi, 650 p. : ill. (some col.) ; 29 cm
Includes bibliographical references and indexes.
0030352711 (hbk.) 9780030352713
Advertising
Communication in marketing
Direct marketing
Sales promotion