Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xvii, 549 p. : col. ill. ; 26 cm. - Prentice Hall international series in marketing .
Includes bibliographical references and indexes.
013091360X 9780130913609
Consumer behavior
Consumer behavior : buying, having, and being / Michael R. Solomon. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xvii, 549 p. : col. ill. ; 26 cm. - Prentice Hall international series in marketing .
Includes bibliographical references and indexes.
013091360X 9780130913609
Consumer behavior