Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 11th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - x, 722 p. : ill. ; 29 cm + 1 CD-ROM.
Library's copy lacks CD-ROM.
Includes bibliographical references and indexes.
0131871528 (hbk.) 9780132335713
Marketing--Decision making--Case studies
Marketing--Management--Case studies
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 11th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - x, 722 p. : ill. ; 29 cm + 1 CD-ROM.
Library's copy lacks CD-ROM.
Includes bibliographical references and indexes.
0131871528 (hbk.) 9780132335713
Marketing--Decision making--Case studies
Marketing--Management--Case studies