Brafman, Ori.
Sway : the irresistible pull of irrational behaviour / Ori Brafman and Rom Brafman. - London : Virgin, 2009. - xiii, 206 p. ; 20 cm.
Originally published: New York: Doubleday, 2008.
Includes bibliographical references and index.
0753516829 (pbk.) 9780753516829 (pbk.)
Decision making
Rationalization (Psychology)
Sway : the irresistible pull of irrational behaviour / Ori Brafman and Rom Brafman. - London : Virgin, 2009. - xiii, 206 p. ; 20 cm.
Originally published: New York: Doubleday, 2008.
Includes bibliographical references and index.
0753516829 (pbk.) 9780753516829 (pbk.)
Decision making
Rationalization (Psychology)