Marketing in Asia /
Roger A. Kerin ... [et al.].
- Singapore : McGraw-Hill, c2009.
- xlvii, 764 p. : col. ill. ; 28 cm.
Asian adaptation of: Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. 9th ed. Boston : McGraw-Hill/ Irwin, c2009.
Includes bibliographical references (p. 707-734) and indexes.
0071274251 (pbk.) 9780071274258 (pbk.)
Marketing--Asia
Asian adaptation of: Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. 9th ed. Boston : McGraw-Hill/ Irwin, c2009.
Includes bibliographical references (p. 707-734) and indexes.
0071274251 (pbk.) 9780071274258 (pbk.)
Marketing--Asia