Martin, Chuck, 1949-
The third screen : marketing to your customers in a world gone mobile / Chuck Martin. - Boston : Nicholas Brealey Pub., c2011. - 240 p. ; 23 cm.
Includes bibliographical references and index.
The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.
9781857885743
Business enterprises--Computer networks
Internet advertising
Internet marketing
Mobile commerce
Smartphones
Telemarketing
The third screen : marketing to your customers in a world gone mobile / Chuck Martin. - Boston : Nicholas Brealey Pub., c2011. - 240 p. ; 23 cm.
Includes bibliographical references and index.
The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.
9781857885743
Business enterprises--Computer networks
Internet advertising
Internet marketing
Mobile commerce
Smartphones
Telemarketing