Ariely, Dan.
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - Rev. & expanded ed - New York : Harper Collins, 2010. - xx, 348 p. : ill. ; 18 cm.
Includes bibliographical references (p. [338]-348)
0062018205 (pbk. : international ed.) 9780062018205 (pbk. : international ed.)
Consumer behavior
Decision making
Economics--Psychological aspects
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - Rev. & expanded ed - New York : Harper Collins, 2010. - xx, 348 p. : ill. ; 18 cm.
Includes bibliographical references (p. [338]-348)
0062018205 (pbk. : international ed.) 9780062018205 (pbk. : international ed.)
Consumer behavior
Decision making
Economics--Psychological aspects