Charan, Ram.
What the customer wants you to know : how everybody needs to think differently about sales / Ram Charan. - New York : Portfolio, 2007. - 178 p. : ill. ; 21 cm.
Includes index.
Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards.
9780141036878
Customer relations
Sales management
Selling
What the customer wants you to know : how everybody needs to think differently about sales / Ram Charan. - New York : Portfolio, 2007. - 178 p. : ill. ; 21 cm.
Includes index.
Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards.
9780141036878
Customer relations
Sales management
Selling