Preston, Chris, 1961-
Event marketing : how to successfully promote events, festivals, conventions, and expositions / C.A. Preston. - 2nd ed. - Hoboken, N.J. : John Wiley & Sons, 2012. - xix, 300 p. : ill. ; 25 cm. - Wiley event management series . - Wiley event management series. .
Includes bibliographical references and index.
9780470891070 (cloth) 0470891076 (cloth)
2012000700
Special events--Marketing
Event marketing : how to successfully promote events, festivals, conventions, and expositions / C.A. Preston. - 2nd ed. - Hoboken, N.J. : John Wiley & Sons, 2012. - xix, 300 p. : ill. ; 25 cm. - Wiley event management series . - Wiley event management series. .
Includes bibliographical references and index.
9780470891070 (cloth) 0470891076 (cloth)
2012000700
Special events--Marketing