Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk; in collaboration with Joseph Wisenblit. - 10th ed., Global ed. - Boston, Mass. : Pearson Prentice Hall, 2010. - 592 p. : col. ill. ; 28 cm.
Previous ed.: 2007.
Includes bibliographical references and indexes
0137006705 9780137006700
Consumer behavior
Motivation research (Marketing)
HF5415.32 / .S35 2010
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk; in collaboration with Joseph Wisenblit. - 10th ed., Global ed. - Boston, Mass. : Pearson Prentice Hall, 2010. - 592 p. : col. ill. ; 28 cm.
Previous ed.: 2007.
Includes bibliographical references and indexes
0137006705 9780137006700
Consumer behavior
Motivation research (Marketing)
HF5415.32 / .S35 2010