Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk; in collaboration with Joseph Wisenblit. - 10th ed., Global ed. - Boston, Mass. : Pearson Prentice Hall, 2010. - 592 p. : col. ill. ; 28 cm.

Previous ed.: 2007.

Includes bibliographical references and indexes

0137006705 9780137006700


Consumer behavior
Motivation research (Marketing)

HF5415.32 / .S35 2010
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