| 000 -LEADER |
|---|
| fixed length control field |
02649cam a2200337 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250203s2014 ch a f b 000 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789888208487 |
| Qualifying information |
(electronic book) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
HKGCC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
HKGCC |
| Modifying agency |
HKGCC |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5813.C6 |
| Item number |
W8 2014eb |
| 066 ## - CHARACTER SETS PRESENT |
|---|
| Alternate G0 or G1 character set |
$1 |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5813.C6 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
W8 2014eb |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Linkage |
880-01/$1 |
| Personal name |
吳詠梅, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Linkage |
880-02/$1 |
| Title |
圖像與商業文化 : |
| Remainder of title |
中國近代廣告的文化分析 / |
| Statement of responsibility, etc. |
吳詠梅, 李培德編著. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Linkage |
880-03/$1 |
| Place of production, publication, distribution, manufacture |
香港 : |
| Name of producer, publisher, distributor, manufacturer |
香港大學出版社, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (lxii, 248 pages) : |
| Other physical details |
online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
本書從歷史學、傳播學、廣告學、藝術史、政治宣傳等跨學科研究的視角出發，以報刊雜誌廣告和月份牌廣告畫等視覺圖像為分析對象，集中討論近代中國（包括上海、台灣和舊滿洲）廣告文化的特色，以及日本廣告對近代中國商業文化的影響。主要內容包括：報刊廣告的文化翻譯問題；廣告與商業競爭；南京路四大百貨公司的廣告媒體功能；外來廣告技術的接受和本地化；上海和大阪印刷業的人才交流；女性作為「現代性」的文化符號；以及中國社會主義的政治宣傳藝術。本書有助我們理解商業視覺藝術怎樣創造「東亞現代性」、如何與「殖民主義」和「社會主義」相結合，又如何在地區交流中形成等問題，並提供了嶄新的視點和研究方法。本書不僅以研究中國商業史、廣告史、藝術史、傳播學及中日文化交流史的學者為對象，也可作為本科與研究生課程的教材，而且對從事亞洲研究、女性研究、市場營銷、創意產業、流行文化、都市文化、消費文化和商業文化研究的學者和學生，以至有意了解近代中國社會文化的普羅讀者亦有所助益。-- from back cover |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
China |
| General subdivision |
History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Linkage |
880-04/$1 |
| Personal name |
李培德, |
| Relator term |
author. |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
100-01 |
| a |
Wu, Yongmei, |
| e |
author. |
| 880 10 - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
245-02 |
| a |
Tu xiang yu shang ye wen hua : |
| b |
Zhongguo jin dai guang gao de wen hua fen xi / |
| c |
Wu Yongmei, Li Peide bian zhu. |
| 880 #1 - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
264-03 |
| a |
Xianggang : |
| b |
Xianggang da xue chu ban she, |
| c |
2014. |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
700-04 |
| a |
Li, Peide, |
| e |
author. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://openbookshongkong.com/wp-content/uploads/2024/08/9789888208487.pdf">https://openbookshongkong.com/wp-content/uploads/2024/08/9789888208487.pdf</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
E-book |
| 994 ## - |
|---|
| -- |
92 |
| -- |
HKGCC |
