| 000 -LEADER |
|---|
| fixed length control field |
01319nam a2200265 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141202s2014 cc a 000 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9787302349655 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
HKGCC |
| Modifying agency |
HKGCC |
| 066 ## - CHARACTER SETS PRESENT |
|---|
| Alternate G0 or G1 character set |
$1 |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.Y45 2014 |
| 245 00 - TITLE STATEMENT |
|---|
| Linkage |
880-01/$1 |
| Title |
营销前沿理论 / |
| Statement of responsibility, etc. |
聂元昆, 贺爱忠主编 ; 李颖灏, 王建明副主编. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Linkage |
880-02/$1 |
| Place of publication, distribution, etc. |
北京 : |
| Name of publisher, distributor, etc. |
清华大学出版社, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
2, xi, 343 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Linkage |
880-03/$1 |
| Series statement |
应用创新型营销学系列精品教材 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
通過對市場營銷理論創新內容的梳理，選擇適合大學本科學生學習的理論專題。全書內容豐富，形式新穎，在理論闡述的基礎上凸顯實踐功能，兼具前瞻性、創新性和實用性，竭誠為讀者進一步拓寬理論視野、深入學習市場營銷學提供幫助。 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Linkage |
880-04/$1 |
| Personal name |
贺爱忠. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Linkage |
880-05/$1 |
| Personal name |
聂元昆. |
| 880 00 - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
245-01 |
| a |
Ying xiao qian yan li lun / |
| c |
Nie Yuankun, He Aizhong zhu bian ; Li Yinghao, Wang Jianming fu zhu bian. |
| 880 ## - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
260-02 |
| a |
Beijing : |
| b |
Qing hua da xue chu ban she, |
| c |
2014. |
| 880 0# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
490-03 |
| a |
Ying yong chuang xin xing ying xiao xue xi lie |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
700-04 |
| a |
He, Aizhong. |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
700-05 |
| a |
Nie, Yuankun. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
