| 000 -LEADER |
|---|
| fixed length control field |
00640nam a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160630s2010 sz a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9782888931355 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
HKGCC |
| Modifying agency |
HKGCC |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.H3 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Healey, Matthew. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
What is branding? / |
| Statement of responsibility, etc. |
Matthew Healey. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Crans-Pres-Celigny : |
| Name of publisher, distributor, etc. |
RotoVision, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
256 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
22 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Essential design handbooks |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Cover title. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 250-251) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
