| 000 -LEADER |
|---|
| fixed length control field |
01238nam a2200277 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
990519s1998 txua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030185971 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030191572 (CD) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780030185977 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
HKGCC |
| Modifying agency |
HKGCC |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.B66 1998 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boone, Louis E. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Contemporary marketing wired / |
| Statement of responsibility, etc. |
Louis E. Boone, David L. Kurtz. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Fort Worth : |
| Name of publisher, distributor, etc. |
Dryden Press, |
| Date of publication, distribution, etc. |
c1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 742, [86] p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Computer laser optical disc entitled : Discovering your marketing career / by Eric Sandburg. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previously published under title: Contemporary marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements for accompanying computer laser optical disc: IBM PC 486 running at 66 MHz; 8 MB of RAM; Windows 3.1 or Windows 95; Sound card; Video card capable of displaying 256 colors; CD-ROM drive; 15 MB of available hard drive space; or, Macint |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boone, Louis E. |
| Title of a work |
Contemporary marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kurtz, David L. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sandburg, Eric. |
| Title of a work |
Discovering your marketing career. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
