| 000 -LEADER |
|---|
| fixed length control field |
01706cam a2200361 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180706180000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100603s2011 enka 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010022256 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749461713 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749461713 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749461508 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749461500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749461515 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749461519 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
UKM |
| -- |
CDX |
| -- |
YDXCP |
| -- |
BWX |
| -- |
NhCcYME |
| -- |
HKGCC |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.W37 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Westwood, John, |
| Dates associated with a name |
1947- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
How to write a marketing plan / |
| Statement of responsibility, etc. |
John Westwood. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Rev. 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
Philadelphia : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 131 p. : |
| Other physical details |
ill. ; |
| Dimensions |
22 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Creating success series |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. -- |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
How to Write a Marketing Plan makes the task much easier. -- |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as wellas a useful resource for marketing courses. --Book Jacket. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. -- |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
How to Write a Marketing Plan makes the task much easier. -- |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as well as a useful resource for marketing courses. --Book Jacket. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Creating success. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
