000 -LEADER |
fixed length control field |
01706cam a2200361 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180706180000.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100603s2011 enka 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010022256 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749461713 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749461713 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749461508 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749461500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749461515 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749461519 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
UKM |
-- |
CDX |
-- |
YDXCP |
-- |
BWX |
-- |
NhCcYME |
-- |
HKGCC |
090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.W37 2011 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Westwood, John, |
Dates associated with a name |
1947- |
245 10 - TITLE STATEMENT |
Title |
How to write a marketing plan / |
Statement of responsibility, etc. |
John Westwood. |
250 ## - EDITION STATEMENT |
Edition statement |
Rev. 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London ; |
-- |
Philadelphia : |
Name of publisher, distributor, etc. |
Kogan Page, |
Date of publication, distribution, etc. |
2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
vi, 131 p. : |
Other physical details |
ill. ; |
Dimensions |
22 cm. |
490 1# - SERIES STATEMENT |
Series statement |
Creating success series |
520 ## - SUMMARY, ETC. |
Summary, etc. |
It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. -- |
520 ## - SUMMARY, ETC. |
Summary, etc. |
How to Write a Marketing Plan makes the task much easier. -- |
520 ## - SUMMARY, ETC. |
Summary, etc. |
How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as wellas a useful resource for marketing courses. --Book Jacket. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. -- |
520 ## - SUMMARY, ETC. |
Summary, etc. |
How to Write a Marketing Plan makes the task much easier. -- |
520 ## - SUMMARY, ETC. |
Summary, etc. |
How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as well as a useful resource for marketing courses. --Book Jacket. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Creating success. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |