How to write a marketing plan / (Record no. 8212)

000 -LEADER
fixed length control field 01706cam a2200361 4500
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180706180000.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100603s2011 enka 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010022256
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749461713
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749461713
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749461508
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749461500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749461515
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749461519
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- UKM
-- CDX
-- YDXCP
-- BWX
-- NhCcYME
-- HKGCC
090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.13
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .W37 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Westwood, John,
Dates associated with a name 1947-
245 10 - TITLE STATEMENT
Title How to write a marketing plan /
Statement of responsibility, etc. John Westwood.
250 ## - EDITION STATEMENT
Edition statement Rev. 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Philadelphia :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 131 p. :
Other physical details ill. ;
Dimensions 22 cm.
490 1# - SERIES STATEMENT
Series statement Creating success series
520 ## - SUMMARY, ETC.
Summary, etc. It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. --
520 ## - SUMMARY, ETC.
Summary, etc. How to Write a Marketing Plan makes the task much easier. --
520 ## - SUMMARY, ETC.
Summary, etc. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as wellas a useful resource for marketing courses. --Book Jacket.
520 ## - SUMMARY, ETC.
Summary, etc. It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. --
520 ## - SUMMARY, ETC.
Summary, etc. How to Write a Marketing Plan makes the task much easier. --
520 ## - SUMMARY, ETC.
Summary, etc. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as well as a useful resource for marketing courses. --Book Jacket.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Creating success.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
Not withdrawn Not Lost   Not damaged Available for loans Print book Gratia Christian College Library Gratia Christian College Library Book Shelves 03/11/2016 HK Book Centre 120.00 0004711 2 2 HF5415.13 .W37 2011 0004711D 06/07/2024 11/19/2018 07/06/2018 Book
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