| 000 -LEADER |
|---|
| fixed length control field |
01251nam a2200325 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141023n2014 cc b 001 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9787100098076 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
HKGCC |
| Modifying agency |
HKGCC |
| 066 ## - CHARACTER SETS PRESENT |
|---|
| Alternate G0 or G1 character set |
$1 |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.K14 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tybout, Alice M. |
| 240 00 - UNIFORM TITLE |
|---|
| Uniform title |
Marketing channels : |
| -- |
a management view |
| Language of a work |
Chinese |
| 245 10 - TITLE STATEMENT |
|---|
| Linkage |
880-01/$1 |
| Title |
凱洛格營銷論 / |
| Statement of responsibility, etc. |
[美]艾麗斯 M. 泰伯特, 博比 J. 考爾德編著 ; 康蓉, 吳越譯. |
| 250 ## - EDITION STATEMENT |
|---|
| Linkage |
880-02/$1 |
| Edition statement |
第2版. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Linkage |
880-03/$1 |
| Place of publication, distribution, etc. |
北京 : |
| Name of publisher, distributor, etc. |
商務印書館, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
15, 404 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Translation of: Kellogg on marketing / |
| -- |
edited by Alice M. Tybout, Bobby J. Calder. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Calder, Bobby J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Linkage |
880-04/$1 |
| Personal name |
康蓉. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Linkage |
880-05/$1 |
| Personal name |
吳越. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
J.L. Kellogg Graduate School of Management. |
| 880 10 - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
245-01 |
| a |
Kai luo ge ying xiao lun / |
| c |
[Mei] Alice M. Tybout, Bobby J. Calder bian zhu ; Kang Rong, Wu Yue yi. |
| 880 ## - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
250-02 |
| a |
Di 2 ban. |
| 880 ## - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
260-03 |
| a |
Beijing : |
| b |
Shangwu yin shu guan, |
| c |
2014. |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
700-04 |
| a |
Kang, Rong. |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
700-05 |
| a |
Wu, Yue. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
