Priciples of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextPublisher: Boston, MA : Pearson Education, c2012Edition: Global ed., 14th edDescription: xxiv, 637, [97] p. : col. ill. ; 29 cmISBN: 027375243X; 9780273752431Subject(s): Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415. K67 2012 (Browse shelf) | Available | 7003612J | ||
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415. K67 2012 (Browse shelf) | c. 2 | Available | 7003977X |
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Includes bibliographical references (R1-R24) and index.