Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]
Material type:
TextPublisher: Berkshire : McGraw-Hill, 2016Edition: 3rd edDescription: xvii, 538 pages : color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 007716931X; 9780077169312Subject(s): Customer services | Marketing | Service industries -- Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .S478 2016 (Browse shelf) | Available | 0005236G |
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| HF5415 .S44 2001 市場學槪論 : | HF5415 .S44 2001 市場學槪論 : | HF5415 .S44 2014 市场营销学 / | HF5415 .S478 2016 Services marketing : | HF5415.S61 2010 Marketing secrets / | HF5415 .T76 2008 In search of the obvious : | HF5415 .W15 2011 体验营销案例研究 / |
Includes bibliographical references and index.