Xiao fei xin li hao hao wan /
消費心理好好玩 / 尼古拉。賈于庸(Nicolas Gueguen)著 ; 簡薇倫譯.
Material type:
TextLanguage: Chinese Original language: French Series: Bo ya wen ku ; 100 Series: 博雅文庫 ; 100Publisher: Taibei Shi : Wu nan tu shu, 2014. Publisher: 臺北市 : 五南圖書, 2014Edition: Di 2 ban. Edition: 第2版Description: 12, 235 p. : ill., chart ; 21 cmISBN: 9789571177052 (pbk.) Uniform titles: 100 petites experiences en psychologie du consommateur. Chinese Subject(s): Consumer behavior -- Psychological aspects | Consumers -- Psychology