Principles of marketing : a global perspective / Philip Kotler ... [et al.].

Contributor(s): Kotler, PhilipMaterial type: TextTextPublisher: Singapore ; Hong Kong : Pearson Prentice Hall, c2009Description: xxvii, 670 p. : col. ill. ; 28 cmISBN: 9789810679521; 9810679521Subject(s): Marketing
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