Global marketing / Kate Gillespie, H. David Hennessey.
Material type:
TextPublisher: Australia ; Mason, OH : South Western/Cengage Learning, c2011Edition: 3rd ed., International edDescription: xxiv, 582 p. : ill. (chiefly col.) ; 26 cmISBN: 0538473398; 9780538473392Subject(s): Export marketing -- Management | Export marketing