Marketing : an introduction / Gary Armstrong, Philip Kotler.
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009Edition: 9th edDescription: 644, 12 p. : col. ill. ; 28 cmISBN: 0135153107 (pbk.); 9780135153109 (pbk.); 9781408222003 (set with MyMarketingLab); 1408222000 (set with MyMarketingLab); 9780136069775 (MyMarketingLab); 0136069770 (MyMarketingLab)Subject(s): Marketing