Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.
Material type:
TextPublisher: Hoboken, N.J. : Wiley, 2003Description: xvi, 206 p. : ill. ; 24 cmISBN: 9780471455165Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.13 .K67 2003 (Browse shelf) | Available | 0000796M |
Includes bibliographical references and index.