In search of the obvious : the antidote for today's marketing mess / Jack Trout.
Material type:
TextPublisher: Hoboken, N.J. : John Wiley & Sons, c2008Description: xv, 208 p. ; 24 cmISBN: 0470288590 (cloth); 9780470288597 (cloth)Subject(s): Advertising -- Brand name products | Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .T76 2008 (Browse shelf) | Available | 0000799P |
Includes bibliographical references (p. 195-197) and index.