Political marketing : theory and concepts / Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy.
Material type:
TextSeries: Advanced marketing series (Los Angeles, Calif.): Publisher: Los Angeles, Calif. : SAGE, 2013Description: x, 209 pages : ill. ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780857025807 (hbk.); 9780857025814 (pbk.)Subject(s): Campaign management | Marketing