Doyle, Charles. <br/><br/>
Collins dictionary of marketing / 
 Dictionary of marketing 
Charles Doyle. 
 - Glasgow :  Collins,  2003. 
 - xiv, 360 p. :  ill. ;  20 cm. 
<br/><br/><label>ISBN: </label>0007131364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries