Zeithaml, Valarie A., <br/><br/>
Services marketing :  integrating customer focus across the firm / 
Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University. 
 - Seventh Edition. 
 - xxviii, 514 pages :  illustrations ;  26 cm. 
<br/><br/> International student edition. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781260083521 0078112109 9780078112102 1260083527 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Marketing<br/>Service industries--Marketing