Lee, Nancy R., <br/><br/>
Social marketing :  changing behaviors for good / 
Nancy R. Lee, University of Washington and Social Marketing Services, Inc. ; Philip Kotler, Kellogg School of Management. 
 - Fifth edition. 
 - xv, 567 pages :  illustrations ;  24 cm 
<br/><br/> Prev. ed. entered under: Kotler, Philip. 
<br/><br/>Includes bibliographical references and index (pages 554-564). 
<br/><br/><label>ISBN: </label>9781452292144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing<br/>Behavior modification
<br/><br/><label>LC Class. No.: </label>HF5414  / .K67 2016