TY  - BOOK
AU  - Lee,Nancy R.
AU  - Kotler,Philip
TI  - Social marketing: changing behaviors for good 
SN  - 9781452292144
AV  - HF5414 .K67 2016
PY  - 2016///]
CY  - Thousand Oaks, California
PB  - SAGE Publications, Inc.
KW  - Social marketing
KW  - Behavior modification
N1  - Prev. ed. entered under: Kotler, Philip; Includes bibliographical references and index (pages 554-564)
ER  -