Chernev, Alexander, <br/><br/>
Strategic marketing management :  the framework / 
Alexander Chernev, Kellogg School of Management, Northwestern University. 
 - Tenth edition. 
 - vi, 313 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 305-307) and index (pages 308-311) 
<br/><br/><label>ISBN: </label>9781936572595 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C5152 2014