TY  - BOOK
AU  - Chernev,Alexander
TI  - Strategic marketing management: the framework 
SN  - 9781936572595
AV  - HF5415.13 .C5152 2014
PY  - 2019///
CY  - Chicago,IL
PB  - Cerebellum Press
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (pages 305-307) and index (pages 308-311)
ER  -