Grewal, Dhruv. <br/><br/>
Marketing / 
Dhruv Grewal, Babson College, Michael Levy, Babson College. 
 - Boston :  McGraw-Hill/Irwin,  2008. 
 - xxxiii, 536, [66] p. :  col. ill. ;  27 cm. 
<br/><br/> Library's copy: Accompanied by 1 instructor's resource CD-ROM. 
<br/><br/>Includes bibliographical references (pages 439-465) and index. 
<br/><br/><label>ISBN: </label>0073049026 (hbk.) 9780071109055 (pbk.) 9780073049021 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing