Tai, Jacky, 1970- B2B : 10 rules to transform your business into a brand / by Jacky Tai and Wilson Chew. - Singapore : Marshall Cavendish Business, 2011. - 355 pages ; 24 cm Formerly CIP. ISBN: 9789814328326 9814328324 (hbk.) Subjects--Topical Terms: Brand name productsBranding (Marketing)