TY  - BOOK
AU  - Tai,Jacky
AU  - Chew,Wilson
TI  - B2B: 10 rules to transform your business into a brand 
SN  - 9789814328326
PY  - 2011///
CY  - Singapore
PB  - Marshall Cavendish Business
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Formerly CIP
ER  -