Marketing : real people, real decisions / Michael R. Solomon ... [et al.]. - 1st European ed. - Harlow, England : Prentice Hall Financial Times, 2009. - xxvi, 589 p. : col. ill. ; 27 cm.

Previous ed. entered under: Solomon, Michael R.

Includes bibliographical references and index.

0273727788 (pbk.) 9780273708803 (pbk.) 9780273727781


Marketing--Vocational guidance