Healey, Matthew. <br/><br/>
What is branding? / 
Matthew Healey. 
 - Crans-Pres-Celigny :  RotoVision,  2010. 
 - 256 p. :  ill. (chiefly col.) ;  22 cm. 
 - Essential design handbooks .
<br/><br/> Cover title. 
<br/><br/>Includes bibliographical references (p. 250-251) and index. 
<br/><br/><label>ISBN: </label>9782888931355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management