Kotler, Philip. <br/><br/>
社會行銷 / 
俞玫妏譯 ; 蕭崑杉審譯. 
 - 初版. 
 - 台北市 :  五南圖書,  2005. 
 - 6, 380 p. :  ill. ;  26 cm. 
<br/><br/> Translation of: Social marketing : improving the quality of life. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9571141372 9789571141374 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Behavior modification<br/>Social marketing