TY  - BOOK
AU  - Kotler,Philip
AU  - Lee,Nancy
AU  - Roberto,Ned
AU  - 俞玫妏
TI  - 社會行銷
SN  - 9571141372
PY  - 2005///
CY  - 台北市
PB  - 五南圖書
KW  - Behavior modification
KW  - Social marketing
N1  - Translation of: Social marketing : improving the quality of life; Includes bibliographical references
ER  -