Ritzer, George. <br/><br/>
The McDonaldization of society :  an investigation into the changing character of contemporary social life / 
George Ritzer. 
 - Rev. ed. 
 - Thousand Oaks, Calif. :  Pine Forge Press,  c1996. 
 - xxi, 265 p. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. [239]-243) and index. 
<br/><br/><label>ISBN: </label>0803990766 0803990774 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fast food restaurants--Social aspects--United States<br/>Management--Social aspects--United States<br/>Rationalization (Psychology)<br/>Social structure--United States
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States--Social conditions--1980-