Lafley, A. G.

Playing to win : how strategy really works / how strategy really works A.G. Lafley and Roger L. Martin. - Boston, Mass. : Harvard Business Review Press, c2013. - 260 p. : ill., charts ; 25 cm.

Includes bibliographical references (p. [239]-243) and index.

Strategy is choice -- What is winning -- Where to play -- How to win -- Play to your strengths -- Manage what matters -- Think through strategy -- Shorten your odds -- Conclusion : the endless pursuit of winning.

Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies.

142218739X (hbk. : alk. paper) 9781422187395 (hbk. : alk. paper)


Procter & Gamble Company.


Organizational change
Strategic planning
Success in business