Playing to win : how strategy really works /
how strategy really works
A.G. Lafley and Roger L. Martin.
- Boston, Mass. : Harvard Business Review Press, c2013.
- 260 p. : ill., charts ; 25 cm.
Includes bibliographical references (p. [239]-243) and index.
Strategy is choice -- What is winning -- Where to play -- How to win -- Play to your strengths -- Manage what matters -- Think through strategy -- Shorten your odds -- Conclusion : the endless pursuit of winning.
Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies.