TY  - BOOK
AU  - Lafley,A.G.
AU  - Martin,Roger L.
TI  - Playing to win: how strategy really works 
SN  - 142218739X (hbk. : alk. paper)
PY  - 2013///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Procter & Gamble Company
KW  - Organizational change
KW  - Strategic planning
KW  - Success in business
N1  - Includes bibliographical references (p. [239]-243) and index; Strategy is choice -- What is winning -- Where to play -- How to win -- Play to your strengths -- Manage what matters -- Think through strategy -- Shorten your odds -- Conclusion : the endless pursuit of winning
N2  - Strategy is not complex.  But it is hard.  It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies.
ER  -