Solomon, Michael R. <br/><br/>
Marketing :  real people, real choices / 
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. 
 - 5th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2008. 
 - xxxii, 608 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132299208 (alk. paper) 9780131579101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Vocational guidance